Public Relations Industry Analysis – Q2 & Q3 2015

In the analysis of the first quarter of 2015 of the Public Relations Industry we saw: Cision acquiring Viral Heat Twitter and IBM announcing cloud data services surfacing Twitter insights New vendors entering the US Market – Talkwalker and MediaMiser A hot new vendor in the UK - PRgloo What’s News in Q2 & Q3? …

Moreover – Moving Media Measurement Forward

As of today, Monday October 20th LexisNexis has acquired Moreover Technologies. From the press release which can be found here: "In the near term, new and existing Newsdesk customers will be able to subscribe to LexisNexis licensed content, which can be accessed via Newsdesk. In 2015, additional content from LexisNexis will be directly integrated into …

Public Relations Pitching is not Spam

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -the definition of public relations as set forth by the PRSA. I came across this post from Adam Yamada in my Twitter feed today and my initial reaction to the title was "Seriously? Cision is not spam. Period." …

Cision, Vocus & Meltwater Oh My!

UPDATE May 20, 2014: Today Cision held an extraordinary general meeting; below are resolutions which were adopted:  -- It was resolved that the board of directors shall consist of five directors, with no deputy directors; -- In light of the short period in time between the extraordinary general meeting and the annual general meeting 2014, …

Gorkana + Precise Media = Lots of £ & $ and happy Clients

UPDATE June 10, 2014: Kantar Media's parent WPP has purchased a majority stake in Precise. PRWeek UK ran the story here. WPP has made a solid move, providing Kantar Media a fantastic media monitoring and reporting component to their offering.  The combined offering if lead by Precise's workflow and reporting supplemented by Kantar's rounded media …