MarmiteGate…How Not to Implement a Price Hike

This post was written and posted as part of my new role with PRgloo. I'm posting here for anyone who may not be familiar with PRgloo and is missing out on the easiest public relations software out there today. In 1902 the Marmite Food Extract Company was formed with Marmite as the main product. Marmite …

Our Phones Catch on Fire? Shh… don’t tell anyone

This post was written and posted as part of my new role with PRgloo. I'm posting here for anyone who may not be familiar with PRgloo and is missing out on the easiest public relations software out there today.   Successful communicators know having a Crisis Communication plan is essential. Their plan is reviewed regularly; …

DataScouting Interviews the Industry

For the last few months DataScouting has been running a series of posts under their Media Intelligence header which feature various players in the space. I was delighted when  Sophia Karakeva asked that I participate as well.  Sophia has been raising DataScouting's profile with consistently good marketing and networking so it was an honor to …

Public Relations Industry Analysis – Q2 & Q3 2015

In the analysis of the first quarter of 2015 of the Public Relations Industry we saw: Cision acquiring Viral Heat Twitter and IBM announcing cloud data services surfacing Twitter insights New vendors entering the US Market – Talkwalker and MediaMiser A hot new vendor in the UK - PRgloo What’s News in Q2 & Q3? …

Twitter Data – Cut out the Middleman & Maximize Profit

A year after Twitter purchased GNIP the company announced on Friday April 10th that it will no longer sell it's data to third party vendors. This is what I expected to happen when I evaluated the acquisition last year. Apparently I wasn't wrong since it turns out vendors were made aware of this a year …

Public Relations Industry Analysis – Q1 2015

The first quarter of 2015 is coming to a close and Cision (GTCR) has made another acquisition: Viralheat. The #FutureofPR now has the social media monitoring component accounted for along with the best of Vocus, Visible Technologies & Gorkana. Cision announced this information on March 23rd  providing a detailed FAQ and for that we thank …

One on One with Cision’s Peter Granat

UPDATE: 10:01 AM February 9th - Cision sent out this announcement to customers today  which provides further explanation: "Coming this spring, you’ll have the option to upgrade to our new edition, which has easier navigation and a sleek new design, for no additional cost. " There is also the option to get early access to …

How To Choose The RIGHT Public Relations Vendor

Which Public Relations vendor has the best software/services? This question comes up in some form or another with every client and potential client. When it comes to renewing contracts this question comes along as well, but the "pain of change" tends to keep many customers with their current provider even though there may be a …