DataScouting –Machine Learning, AI, Information Retrieval & Automated Content Annotation

When I first saw DataScouting showing up in my LinkedIn feed I was intrigued. I followed the company, started following their CMO in social media, was eventually featured in one of their blog posts too. For some time now, I’ve wanted to dig a bit deeper into the company and its offerings and recently had …

Do the Sum of the Parts Add Up to the Whole?

On Monday, March 20th Cision announced it was going to combine with Capital Acquisition Corp. III and go IPO. The full press release is here. Capitol Acquisition Corp. III has now entered into an agreement with Cision which anticipates the value of the company at $2.4B. That figure is a show stopper. It implies that …

Earned Media: What is all the hub-bub?

This post was written and posted as part of my new role with PRgloo. I'm posting here for anyone who may not be familiar with PRgloo and is missing out on the easiest public relations software out there today. There has been a recent surge touting Earned Media as ‘The Thing’ public relations professionals and …

MarmiteGate…How Not to Implement a Price Hike

This post was written and posted as part of my new role with PRgloo. I'm posting here for anyone who may not be familiar with PRgloo and is missing out on the easiest public relations software out there today. In 1902 the Marmite Food Extract Company was formed with Marmite as the main product. Marmite …

Our Phones Catch on Fire? Shh… don’t tell anyone

This post was written and posted as part of my new role with PRgloo. I'm posting here for anyone who may not be familiar with PRgloo and is missing out on the easiest public relations software out there today.   Successful communicators know having a Crisis Communication plan is essential. Their plan is reviewed regularly; …

DataScouting Interviews the Industry

For the last few months DataScouting has been running a series of posts under their Media Intelligence header which feature various players in the space. I was delighted when  Sophia Karakeva asked that I participate as well.  Sophia has been raising DataScouting's profile with consistently good marketing and networking so it was an honor to …

Public Relations Industry Analysis – Q2 & Q3 2015

In the analysis of the first quarter of 2015 of the Public Relations Industry we saw: Cision acquiring Viral Heat Twitter and IBM announcing cloud data services surfacing Twitter insights New vendors entering the US Market – Talkwalker and MediaMiser A hot new vendor in the UK - PRgloo What’s News in Q2 & Q3? …

Twitter Data – Cut out the Middleman & Maximize Profit

A year after Twitter purchased GNIP the company announced on Friday April 10th that it will no longer sell it's data to third party vendors. This is what I expected to happen when I evaluated the acquisition last year. Apparently I wasn't wrong since it turns out vendors were made aware of this a year …

MediaMiser – An Introduction

MediaMiser is a media monitoring and intelligence tool that helps "Turning [News/Posts/Tweets/Blogs/TV Clips/Radio Clips] into Knowledge" for Public Relations professionals. The infographic I've included here demonstrates their commitment to customer service (MediaMiser has a continuous relationship with their very first client!) where they outline the users first 3 days with the system. MediaMiser isn't looking …