Analyzing This...

DataScouting Interviews the Industry

In General Analysis on May 23, 2016 at 9:56 am

For the last few months DataScouting has been running a series of posts under their Media Intelligence header which feature various players in the space. I was delighted when  Sophia Karakeva asked that I participate as well.  Sophia has been raising DataScouting’s profile with consistently good marketing and networking so it was an honor to be asked.

The interview touches on  mergers and acquisitions, business intelligence and media intelligence – you can read the entire interview here.

Thank you to Sophia and DataScouting for the platform to discuss these important topics and the opportunity to hear from others in the industry.

Who is DataScouting?

In their own words according to the DataScouting LinkedIn page:

DataScouting is a Greece based service provider and software developer for Information and Communications Technologies (ICT) specializing in developing innovative and best price solutions for:

  • Media Monitoring Software
  • Library Information Systems
  • Digital Convergence Services
  • Software & Hardware Solutions

We are a TUV Rheinland ISO 9001:2008 certified company and Associate Technical Member of FIBEP, the world’s largest association for media intelligence and communications insight and a Member of SEVPE, the Association of Information Technology Companies of Northern Greece. Using technologies such as OCR, NLP, Automatic Speech Recognition, Data Mining, Information Retrieval and Knowledge Discovery, DataScouting provides intelligent media solutions for managing the workflow of print, broadcast and information management. We focus on finding ways to extract usable intelligence from very large data sets and provide innovative and profitable solutions. With proven expertise and state-of-the-art technologies, we deliver Software as a Service (SaaS) and standalone services and products that clients and partners need to achieve strategic goals and gain a competitive advantage. Specialized in digital library and archive we transform content for digital business by implementing the entire digitization process. No matter how ambitious your project might sound in terms of logistics, we take the challenge and face it with end-to-end digital solutions and services. Last but not least, having the right team we build custom software and offer services helping you shuffle massive amounts of data.

Below is are links to all the completed interviews:

“Customers had been asking for a one-stop-shop but there is no perfect solution out there” Roxane Papagiannopoulos is President at RMP Media Analysis


Public Relations Industry Analysis – Q2 & Q3 2015

In General Analysis on September 24, 2015 at 6:00 am

In the analysis of the first quarter of 2015 of the Public Relations Industry we saw:

  • Cision acquiring Viral Heat
  • Twitter and IBM announcing cloud data services surfacing Twitter insights
  • New vendors entering the US Market – Talkwalker and MediaMiser
  • A hot new vendor in the UK – PRgloo


What’s News in Q2 & Q3?

The landscape has changed with major consolidation and is going to continue to change. There is an expectation now that the PR & Marketing disciplines will continue to merge and morph on the software side as companies seek market share and differentiation.

ChurnZero – You Mon and Mark Heys both former Vocus and subsequently OutMarket veterans started ChurnZero. According to You Mon “…tools to help understand customers and their usage of our product were few and immature. So, with brute force, we pooled data and a few projects together to attack customer success.” ChurnZero is not specifically a PR tool, but these guys are focused on the health of the customer – happy customer = less PR/Marketing work to maintain brand health.

iContact PRO Select – It is a mouthful but branding is everything. Cision has chosen to strengthen the iConact brand and not back the short-lived OutMarket. Back in September 2014 GTCR had Vocus, Cision and a brand identity problem to address. Ultimately Cision won the branding and Vocus won the technology. Vocus’ Marketing Suite was re-branded to OutMarket. Now OutMarket has been folded into iContact (part of Cision through the Vocus acquisition) and re-launched in April 2015 as iContact PRO Select.

On the Move

Pearson Plc sold one of Britain’s most respected institutions, the Financial Times, after nearly six decades to Nikkei Inc. for $1.3B. Announced in July, Pearson is looking to focus on its education unit. The purchase allows Nikkei Inc. to capture market share (and revenue) outside of Japan. As a daily reader and happy subscriber I haven’t seen any difference in the high quality I have come to expect. Congrats to Nikkei Inc.

Preferential Treatment

CrimsonHexagon has joined Adobe Social, Curalate, Spredfast Intelligence and Union Metrics as a preferred data partner with Tumblr. The industry advantage of this preferential partnership is real-time access to Tumblr’s data stream.

Going, going, gone

NASDAQ is slowly shuttering mymediainfo, the PR tool purchased from Thomson Reuters as part of a larger acquisition, ever so quietly. MyMediaInfo was started by RedEgg and positioned as an integrated Web-based PR solution designed to help PR professional efficiently identify, reach and engage traditional and social media contacts, and monitor coverage across all outlets. While inexpensive the product was not able to maintain a satisfactory renewal conversion rate.

Improving Fortunes

Only days ago (September 21st) iQ media secured $9M in Series B funding. Additionally the iQ media board has been beefed up to drive revenue growth and explore new markets – the board now includes Sandeep Swadia, COO, Magnetic; Rick Rudman, CEO of Tracx and former President & CEO of Vocus; Michael Holloway, President at GMH Ventures, iQ media investor since 2011; and, Michael Kopelman, General Partner at Edison Partners.

Who’s Shopping?

Reuters UK reports Cision is shopping for press release market share. UBM which owns PR Newswire has started the process for selling this high achieving business unit. Why? Because UBM wants to focus on the more lucrative and growing trade show business, which is has continued to invest in with the purchase last year of Advanstar Communication Inc., and PR Newswire doesn’t get the attention is needs in that ecosystem to grow and contribute to the bottom line.

Whoever picks up PR Newswire will instantly rocket to the top of press release market share –but for how long? Press releases are valuable in imparting information but they no longer hold the position of power and exclusivity they once had given the speed and accessibility of information in a digital media world.

Twitter Data – Cut out the Middleman & Maximize Profit

In General Analysis on April 13, 2015 at 6:00 am

TwitterHQA year after Twitter purchased GNIP the company announced on Friday April 10th that it will no longer sell it’s data to third party vendors. This is what I expected to happen when I evaluated the acquisition last year. Apparently I wasn’t wrong since it turns out vendors were made aware of this a year ago according to <re/code>.

Simply put: If you need Twitter data in the future it will need to be purchased directly from Twitter.

This is a shift that has been coming slowly but steadily in the big data space as partners become competitors.

Reseller Reaction

“Nick Halstead, chief executive of DataSift, said Twitter was making a mistake by forcing customers to directly license its data. DataSift preprocesses data from about 20 different social networks and makes it available to about 1,000 customers in a form that is easier and faster to use than direct licenses would entail.

Mr. Halstead said DataSift’s business would not take a big hit from Twitter’s move since it still has an arrangement with other social networks, including an exclusive deal to present aggregated Facebook data about the interests of that network’s 1.3 billion users. But, he continued, Twitter’s decision will hurt his customers, who are ultimately Twitter’s customers, too.”

DataSift customers will have access to Twitter data until mid-August.

How does this impact PR & Marketing?

As with other services in the past like print and broadcast end users in PR and Marketing will be required to purchase the data needed directly from Twitter.

The industry has of late made it easier to subscribe to a media monitoring service and have one point of contact – via that vendor- and have access to the data needed i.e. print clips, online/digital clips, TV, radio and various social channels including Twitter.

This move by Twitter goes against the grain of making it easier for the customer as Mr. Halstead noted and will require you to have a direct relationship with Twitter.  Now we know GNIP managed this with it’s customers in the past so the foundation is there.

What I expect we will see are various packages made available to include pre-processed, raw, specialized or some combination thereof being made available to suite various budgets. We might also see Twitter data sold to vendors for resale again, once the market has adjusted to the new reality of data availability, but that will not be a reality for some time if ever.

Big Data is the currency of the future. Data-driven communications is the game-changer.

Read More Here:

<re/code>    VentureBeat

New York Times     TechCrunch


Goel, V. (2015).Twitter’s Evolving Plans to Make Money from its Data Stream. Retrieved from

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