DataScouting –Machine Learning, AI, Information Retrieval & Automated Content Annotation

When I first saw DataScouting showing up in my LinkedIn feed I was intrigued. I followed the company, started following their CMO in social media, was eventually featured in one of their blog posts too. For some time now, I’ve wanted to dig a bit deeper into the company and its offerings and recently had …

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Do the Sum of the Parts Add Up to the Whole?

On Monday, March 20th Cision announced it was going to combine with Capital Acquisition Corp. III and go IPO. The full press release is here. Capitol Acquisition Corp. III has now entered into an agreement with Cision which anticipates the value of the company at $2.4B. That figure is a show stopper. It implies that …

MediaMiser – An Introduction

MediaMiser is a media monitoring and intelligence tool that helps "Turning [News/Posts/Tweets/Blogs/TV Clips/Radio Clips] into Knowledge" for Public Relations professionals. The infographic I've included here demonstrates their commitment to customer service (MediaMiser has a continuous relationship with their very first client!) where they outline the users first 3 days with the system. MediaMiser isn't looking …

Universal Information Services – An Introduction

Our main goal is simply said as, “Empowering the PR Professional”… with media monitoring and measurement solutions. From a development perspective our focus on complete integration of all media types, not just some of the media types or some of the hits. - Todd Murphy, Vice President Universal Information Services The core of the business …

Traackr – An Introduction

True or False: Influencers came into being as a by-product of social media. False because we have had influencers in our lives since day one, that's Mom and Dad. Influencers in the context of today's communications framework have been around since philosophers were holding court. That evolved into authors which evolved into journalists. Traditional media's …

Moreover – Moving Media Measurement Forward

As of today, Monday October 20th LexisNexis has acquired Moreover Technologies. From the press release which can be found here: "In the near term, new and existing Newsdesk customers will be able to subscribe to LexisNexis licensed content, which can be accessed via Newsdesk. In 2015, additional content from LexisNexis will be directly integrated into …

CARMA/Salience Insight – Moving Media Measurement Forward

First A Little Background Salience Insight is the combination of the former UK-based Report International and US-based KDPaine & Partners which was acquired in 2012 and the original Salience based in the Middle East. Salience has over 150 consultants and analysts operating in the Middle East/North Africa, Europe and North America and is a subsidiary …

PRIME Research – Moving Media Measurement Forward

Begin Simply, Simply Begin - Mark Weiner, CEO PRIME Research Americas This quote sums up PRIME Research's overall philosophy and gives us  insight into the firm's success. I interviewed Mark as part of this series on how vendors are "Moving Measurement Forward" in the communications space.  Mark has been in the measurement industry for over …