Sentiment Analysis is Rubbish

            Sentiment it is purely subjective to the reader. This post is about sentiment as applied to news articles, TV segments, blog posts, social media comments etc. where it is used as a metric in corporate communications and public relations measurement programs. No matter how you slice up sentiment analysis 3-point scale, 5 point …

Moreover – Moving Media Measurement Forward

As of today, Monday October 20th LexisNexis has acquired Moreover Technologies. From the press release which can be found here: "In the near term, new and existing Newsdesk customers will be able to subscribe to LexisNexis licensed content, which can be accessed via Newsdesk. In 2015, additional content from LexisNexis will be directly integrated into …

CARMA/Salience Insight – Moving Media Measurement Forward

First A Little Background Salience Insight is the combination of the former UK-based Report International and US-based KDPaine & Partners which was acquired in 2012 and the original Salience based in the Middle East. Salience has over 150 consultants and analysts operating in the Middle East/North Africa, Europe and North America and is a subsidiary …

PRIME Research – Moving Media Measurement Forward

Begin Simply, Simply Begin - Mark Weiner, CEO PRIME Research Americas This quote sums up PRIME Research's overall philosophy and gives us  insight into the firm's success. I interviewed Mark as part of this series on how vendors are "Moving Measurement Forward" in the communications space.  Mark has been in the measurement industry for over …

Cision Digital Reach – Moving Media Measurement Forward

At the end of June Cision put forth an improved concept of their Digital Reach value. The idea is to answer the question of how valuable a site or post is through the number of social shares it garners. Using an unnamed paid third party vendor (Compete?, Neilsen?, Alexa?, ComScore?, Other?) and various free API’s …

Public Relations Media Measurement Is Easy & Straightforward

Not hardly. On the other hand if you agree with that I want to speak to you. Now. In Public Relations there are those who understand the benefit of meaningful measurement and those who simply don’t. This is not for lack of ongoing education efforts by the PRSA, IPR, AMEC, tweetchats like #measurepr and #solopr …

Gorkana + Precise Media = Lots of £ & $ and happy Clients

UPDATE June 10, 2014: Kantar Media's parent WPP has purchased a majority stake in Precise. PRWeek UK ran the story here. WPP has made a solid move, providing Kantar Media a fantastic media monitoring and reporting component to their offering.  The combined offering if lead by Precise's workflow and reporting supplemented by Kantar's rounded media …