For the last few months DataScouting has been running a series of posts under their Media Intelligence header which feature various players in the space. I was delighted when Sophia Karakeva asked that I participate as well. Sophia has been raising DataScouting’s profile with consistently good marketing and networking so it was an honor to be asked.
Thank you to Sophia and DataScouting for the platform to discuss these important topics and the opportunity to hear from others in the industry.
Who is DataScouting?
DataScouting is a Greece based service provider and software developer for Information and Communications Technologies (ICT) specializing in developing innovative and best price solutions for:
- Media Monitoring Software
- Library Information Systems
- Digital Convergence Services
- Software & Hardware Solutions
We are a TUV Rheinland ISO 9001:2008 certified company and Associate Technical Member of FIBEP, the world’s largest association for media intelligence and communications insight and a Member of SEVPE, the Association of Information Technology Companies of Northern Greece. Using technologies such as OCR, NLP, Automatic Speech Recognition, Data Mining, Information Retrieval and Knowledge Discovery, DataScouting provides intelligent media solutions for managing the workflow of print, broadcast and information management. We focus on finding ways to extract usable intelligence from very large data sets and provide innovative and profitable solutions. With proven expertise and state-of-the-art technologies, we deliver Software as a Service (SaaS) and standalone services and products that clients and partners need to achieve strategic goals and gain a competitive advantage. Specialized in digital library and archive we transform content for digital business by implementing the entire digitization process. No matter how ambitious your project might sound in terms of logistics, we take the challenge and face it with end-to-end digital solutions and services. Last but not least, having the right team we build custom software and offer services helping you shuffle massive amounts of data.
Website: http://www.datascouting.com
Below is are links to all the completed interviews:
“Customers had been asking for a one-stop-shop but there is no perfect solution out there” Roxane Papagiannopoulos is President at RMP Media Analysis
“The reasons more ads aren’t tested are threefold: money, time, and philosophy” Angela Jeffrey is Vice President Brand Manager at ABX Advertising Benchmark Index in Dallas/Fort Worth, US
Copyright cases that matter for the media monitoring service Elenora Rosati is an independent copyright law & policy consultant in London, UK
“Measurement is only really meaningful when it’s related to desired outcomes” Mike Daniels is the Principal at The Measurement Practice in London, UK
“The PR measurement industry is very peculiar, in that it accommodates new trends and opportunities” Philip Odiakose is the Lead Consultant at P+ Measurement Services in Surulere, Lagos, Nigeria
RMP Media Analysis 