Earned Media: What is all the hub-bub?

This post was written and posted as part of my new role with PRgloo. I'm posting here for anyone who may not be familiar with PRgloo and is missing out on the easiest public relations software out there today. There has been a recent surge touting Earned Media as ‘The Thing’ public relations professionals and …

Defining Marketing & PR: Influence

(noun) the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. (verb) have an influence on.  Everything you See (Images, Infographics, Advertisments...) Hear (Radio, Music, Conversations...) Read (Tweets, Digital News, Texts, Email...)                 influences us in some manner. What makes an Influencer? Influencers can be …

Defining Marketing & PR : SMART or SMARTER

This little gem comes to us via Richard Bangall -I saw his post on LinkedIn and just knew I had to elaborate and share this one.  SMART/SMARTER are fantastic mnemonics to help Public Relations Professionals set their strategic goals- long or short term. The SMART concept has been around since the 80s. Public Relations professionals …