Public Relations Industry Analysis – Q1 2015

The first quarter of 2015 is coming to a close and Cision (GTCR) has made another acquisition: Viralheat. The #FutureofPR now has the social media monitoring component accounted for along with the best of Vocus, Visible Technologies & Gorkana. Cision announced this information on March 23rd  providing a detailed FAQ and for that we thank …

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Finally! A Research Focused Social Analysis Product – Talkwalker

What is ? Let's start with what Talkwalker is not: A Social Media Engagement Tool A Primary Tool for the Community Manager What Talkwalker is: A Social Data Intelligence Platform specializing in listening, analytics and reporting A Primary Tool for Public Relations, Marketing and Researchers (and savvy Community Managers) Talkwalker is a social data intelligence …

Sentiment Analysis is Rubbish

            Sentiment it is purely subjective to the reader. This post is about sentiment as applied to news articles, TV segments, blog posts, social media comments etc. where it is used as a metric in corporate communications and public relations measurement programs. No matter how you slice up sentiment analysis 3-point scale, 5 point …

One on One with Cision’s Peter Granat

UPDATE: 10:01 AM February 9th - Cision sent out this announcement to customers today  which provides further explanation: "Coming this spring, you’ll have the option to upgrade to our new edition, which has easier navigation and a sleek new design, for no additional cost. " There is also the option to get early access to …

Universal Information Services – An Introduction

Our main goal is simply said as, “Empowering the PR Professional”… with media monitoring and measurement solutions. From a development perspective our focus on complete integration of all media types, not just some of the media types or some of the hits. - Todd Murphy, Vice President Universal Information Services The core of the business …

How To Choose The RIGHT Public Relations Vendor

Which Public Relations vendor has the best software/services? This question comes up in some form or another with every client and potential client. When it comes to renewing contracts this question comes along as well, but the "pain of change" tends to keep many customers with their current provider even though there may be a …

Traackr – An Introduction

True or False: Influencers came into being as a by-product of social media. False because we have had influencers in our lives since day one, that's Mom and Dad. Influencers in the context of today's communications framework have been around since philosophers were holding court. That evolved into authors which evolved into journalists. Traditional media's …

Is there an upside when Google News discontinues service?

UPDATE December 15th: Several media outlets including Business Insider and TechCrunch  are reporting "The Spanish Newspaper Publishers’ Association (AEDE) issued a statement last night (December 14th) saying that Google News was “not just the closure of another service given its dominant market position”, recognising that Google’s decision: “will undoubtedly have a negative impact on citizens …

Defining Marketing & PR: Influence

(noun) the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. (verb) have an influence on.  Everything you See (Images, Infographics, Advertisments...) Hear (Radio, Music, Conversations...) Read (Tweets, Digital News, Texts, Email...)                 influences us in some manner. What makes an Influencer? Influencers can be …