DataScouting –Machine Learning, AI, Information Retrieval & Automated Content Annotation

When I first saw DataScouting showing up in my LinkedIn feed I was intrigued. I followed the company, started following their CMO in social media, was eventually featured in one of their blog posts too. For some time now, I’ve wanted to dig a bit deeper into the company and its offerings and recently had …

Public Relations Industry Analysis – Q2 & Q3 2015

In the analysis of the first quarter of 2015 of the Public Relations Industry we saw: Cision acquiring Viral Heat Twitter and IBM announcing cloud data services surfacing Twitter insights New vendors entering the US Market – Talkwalker and MediaMiser A hot new vendor in the UK - PRgloo What’s News in Q2 & Q3? …

Twitter Data – Cut out the Middleman & Maximize Profit

A year after Twitter purchased GNIP the company announced on Friday April 10th that it will no longer sell it's data to third party vendors. This is what I expected to happen when I evaluated the acquisition last year. Apparently I wasn't wrong since it turns out vendors were made aware of this a year …

MediaMiser – An Introduction

MediaMiser is a media monitoring and intelligence tool that helps "Turning [News/Posts/Tweets/Blogs/TV Clips/Radio Clips] into Knowledge" for Public Relations professionals. The infographic I've included here demonstrates their commitment to customer service (MediaMiser has a continuous relationship with their very first client!) where they outline the users first 3 days with the system. MediaMiser isn't looking …

Public Relations Industry Analysis – Q1 2015

The first quarter of 2015 is coming to a close and Cision (GTCR) has made another acquisition: Viralheat. The #FutureofPR now has the social media monitoring component accounted for along with the best of Vocus, Visible Technologies & Gorkana. Cision announced this information on March 23rd  providing a detailed FAQ and for that we thank …

Finally! A Research Focused Social Analysis Product – Talkwalker

What is ? Let's start with what Talkwalker is not: A Social Media Engagement Tool A Primary Tool for the Community Manager What Talkwalker is: A Social Data Intelligence Platform specializing in listening, analytics and reporting A Primary Tool for Public Relations, Marketing and Researchers (and savvy Community Managers) Talkwalker is a social data intelligence …

Sentiment Analysis is Rubbish

            Sentiment it is purely subjective to the reader. This post is about sentiment as applied to news articles, TV segments, blog posts, social media comments etc. where it is used as a metric in corporate communications and public relations measurement programs. No matter how you slice up sentiment analysis 3-point scale, 5 point …

Universal Information Services – An Introduction

Our main goal is simply said as, “Empowering the PR Professional”… with media monitoring and measurement solutions. From a development perspective our focus on complete integration of all media types, not just some of the media types or some of the hits. - Todd Murphy, Vice President Universal Information Services The core of the business …

How To Choose The RIGHT Public Relations Vendor

Which Public Relations vendor has the best software/services? This question comes up in some form or another with every client and potential client. When it comes to renewing contracts this question comes along as well, but the "pain of change" tends to keep many customers with their current provider even though there may be a …

Is there an upside when Google News discontinues service?

UPDATE December 15th: Several media outlets including Business Insider and TechCrunch  are reporting "The Spanish Newspaper Publishers’ Association (AEDE) issued a statement last night (December 14th) saying that Google News was “not just the closure of another service given its dominant market position”, recognising that Google’s decision: “will undoubtedly have a negative impact on citizens …