Do the Sum of the Parts Add Up to the Whole?

On Monday, March 20th Cision announced it was going to combine with Capital Acquisition Corp. III and go IPO. The full press release is here. Capitol Acquisition Corp. III has now entered into an agreement with Cision which anticipates the value of the company at $2.4B. That figure is a show stopper. It implies that …

Traackr – An Introduction

True or False: Influencers came into being as a by-product of social media. False because we have had influencers in our lives since day one, that's Mom and Dad. Influencers in the context of today's communications framework have been around since philosophers were holding court. That evolved into authors which evolved into journalists. Traditional media's …

Defining Marketing & PR: Influence

(noun) the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. (verb) have an influence on.  Everything you See (Images, Infographics, Advertisments...) Hear (Radio, Music, Conversations...) Read (Tweets, Digital News, Texts, Email...)                 influences us in some manner. What makes an Influencer? Influencers can be …

What’s in a Name? Brand Recognition

Brand recognition is a key goal for marketers. Public Relations professionals protect, build and support the brand reputation. Easy recollection of the brand with positive associations by customers is the perfect marriage of Marketing and Public Relations well executed. What happens when you have more than one brand in the stable? Many acquisitions see the …

The Age of Big Data is Crushing Privacy

Do you agree? Let me state for the record  I love data. Data creates Jobs. Organizations need people to manage and analyze raw data into useful information. Data reveals Truth. Numbers don't lie. Data analysis unveils Facts. Strategies based on facts have a solid foundation for success. Data is Power. Gartner states Big Data will …

Data is Gold…Twitter Acquires GNIP

UPDATE - August 11, 2014: Twitter's 10-Q filing with the SEC reveals the financial details behind the acquisition - $134M in stock and cash. "Under the terms of the acquisition, the Company (Twitter) agreed to pay $107.3 million in cash and issue a total of 0.6 million shares of common stock including shares of restricted stock …

GTCR Math: Vocus Plus Cision Equals…

Usually an acquisition generates questions that we can all see coming a mile away because the move is  readily apparent. The synergies are right there on the table and there is no mistake; it could be to break into a new market, to expand into an existing market, to enhance current service offerings with complimentary …

5 Predictions About Influence Marketing

Gina Gulberti of Augure, recently interviewed me for a post she was working on regarding Influence Marketing, read it here. A fantastic cross-section of marketing experts (talk about being in great company!) were interviewed for the piece which makes for good reading : Brian Solis, Principal, Altimeter Group - he blogs at @Brian Solis Read his …