Do the Sum of the Parts Add Up to the Whole?

On Monday, March 20th Cision announced it was going to combine with Capital Acquisition Corp. III and go IPO. The full press release is here. Capitol Acquisition Corp. III has now entered into an agreement with Cision which anticipates the value of the company at $2.4B. That figure is a show stopper. It implies that …

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Public Relations Industry Analysis – Q2 & Q3 2015

In the analysis of the first quarter of 2015 of the Public Relations Industry we saw: Cision acquiring Viral Heat Twitter and IBM announcing cloud data services surfacing Twitter insights New vendors entering the US Market – Talkwalker and MediaMiser A hot new vendor in the UK - PRgloo What’s News in Q2 & Q3? …

Public Relations Industry Analysis – Q1 2015

The first quarter of 2015 is coming to a close and Cision (GTCR) has made another acquisition: Viralheat. The #FutureofPR now has the social media monitoring component accounted for along with the best of Vocus, Visible Technologies & Gorkana. Cision announced this information on March 23rd  providing a detailed FAQ and for that we thank …

One on One with Cision’s Peter Granat

UPDATE: 10:01 AM February 9th - Cision sent out this announcement to customers today  which provides further explanation: "Coming this spring, you’ll have the option to upgrade to our new edition, which has easier navigation and a sleek new design, for no additional cost. " There is also the option to get early access to …

What’s in a Name? Brand Recognition

Brand recognition is a key goal for marketers. Public Relations professionals protect, build and support the brand reputation. Easy recollection of the brand with positive associations by customers is the perfect marriage of Marketing and Public Relations well executed. What happens when you have more than one brand in the stable? Many acquisitions see the …

Industry Thoughts: Recent Mergers & Acquisitions

The Public Relations / Corporate Communications vendor space has seen serious consolidation this year. The most recognized of which is the Cision/Vocus tie up through GTCR. Peter Granat has pushed further with the acquisition of Visible Technologies last week. Exciting things happening there - would love to talk to Peter and share his thoughts first …

Public Relations Pitching is not Spam

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -the definition of public relations as set forth by the PRSA. I came across this post from Adam Yamada in my Twitter feed today and my initial reaction to the title was "Seriously? Cision is not spam. Period." …

Cision Digital Reach – Moving Media Measurement Forward

At the end of June Cision put forth an improved concept of their Digital Reach value. The idea is to answer the question of how valuable a site or post is through the number of social shares it garners. Using an unnamed paid third party vendor (Compete?, Neilsen?, Alexa?, ComScore?, Other?) and various free API’s …