Defining Marketing & PR : SMART or SMARTER

This little gem comes to us via Richard Bangall -I saw his post on LinkedIn and just knew I had to elaborate and share this one.  SMART/SMARTER are fantastic mnemonics to help Public Relations Professionals set their strategic goals- long or short term. The SMART concept has been around since the 80s. Public Relations professionals …

Anonymity – Does it have a place on Social Networks?

Maybe it's because I like data. Maybe it's because I like to see who I'm resonating with. Maybe it's just human curiosity, but I want to know who is viewing my profile. Yes, I'm talking about LinkedIn and people choose to be anonymous. I love checking out the stats. It has helped me get back …

Gorkana + Precise Media = Lots of £ & $ and happy Clients

UPDATE June 10, 2014: Kantar Media's parent WPP has purchased a majority stake in Precise. PRWeek UK ran the story here. WPP has made a solid move, providing Kantar Media a fantastic media monitoring and reporting component to their offering.  The combined offering if lead by Precise's workflow and reporting supplemented by Kantar's rounded media …

Vacation Recovery

Last week my husband and I took a week to go on "vacation". The quotes are there because I worked each day for 4 hours. When you own your own business this comes with the territory. We had not gone on vacation for two years. In all fairness, I could have taken the whole week …

Are we forgetting or forsaking our manners?

In an age of technology that allows for instant communication, regardless of location are we forgetting or forsaking basic manners? We are bombarded with information day after day, but does that mean we don't return a phone call, respond to an e-mail, say good-bye when we log off a social network? This really falls a …

2010…Time to Share

The new decade has brought new opportunities to  RMP Media Analysis as we continue to grow. I'll be starting to blog in a few weeks, wish me luck. Thoughts and comments need an outlet and this space will serve that purpose. Looking forward to it! Talk to you soon! ~Roxane