MediaMiser is a media monitoring and intelligence tool that helps “Turning [News/Posts/Tweets/Blogs/TV Clips/Radio Clips] into Knowledge” for Public Relations professionals.
The infographic I’ve included here demonstrates their commitment to customer service (MediaMiser has a continuous relationship with their very first client!) where they outline the users first 3 days with the system. MediaMiser isn’t looking to simply sell you software, they are committed to building a long-term partnership by providing a highly customized solution. This is evidenced by their 97% retention rate in 2014.
This infographic along with one they created for “Weird Al” Yankovic’s Eight Days of Mandatory Fun got me interested to see what the platform had to offer.
Chris Morrison, President of MediaMiser took the time to review this Canadian based product that is well suited for the US market.
Established in 2003 the focus was squarely on media monitoring and analysis. This is a content neutral solution. They can pull in any content a client needs through their own custom APIs. This is discovered along side the client to ensure they have the content needed for their industry. However, there is no press release distribution in the offering and the media database is based on the Bulldog Reporter profiles and growing.
In July 2014 Innodata Inc. acquired the company and then quickly followed up with the acquisition of Bulldog Reporter. The acquisition allowed a once bootstrapped organization to expand outside of Canada into the US.
MediaMiser creates an ‘agency-type feel’. Users can buy the software and manage it themselves or have MediaMiser do that on their behalf by choosing different services that are available.
By becoming a strategic extension of the Public Relations team MediaMiser is able to build a solid foundation with clients.
There are several examples on the website which demonstrate the type of reporting to which you can subscribe. What may not be clear is that MediaMiser will offer recommendations similar to what an agency will do. Note this is not overall communications planning advice but rather insights as they relate to the monitoring and analysis.
This is helpful because unlike an agency it isn’t their own performance that MediaMiser is evaluating.
Focused on SMEs with an Easy-to-Use interface – the idea is to set-it-and-forget-it.
Alerts are Google-like; user is walked through a 3 step wizard that verifies the created query isn’t going to pull high volumes of data. Additionally users can specify only Positive (Negative or Neutral) hits from a specific source (Twitter, Online News, Facebook, Blogs, YouTube, Reddit). Helpful for crisis management!
Analysis indicates language, sentiment (positive, objective, mixed, negative), channel, followers. Charting of Volume, Sentiment, Author, Publication and Region present the information quickly and allow for a snapshot of what is going on.
Sharing allows users to create newsletter emails via standard templates to share news within the organization.
Social Sharing allows users to Tweet, Like and directly email individual content.
Focused on larger organizational needs, the configuration here is highly customizable i.e. setup allows down to the city-level if desired. The features included within this product offering take into account years of client requests. There are to many to name.
Contact Manager includes a media database which is being augmented with the Bulldog Reporter acquisition. Uniquely the system builds lists of authors who are writing/have written about you or topics/competitors you track.
Analysis provides all expected values but here where Media Miser has a unique feature: Quotes by person. Quote Hunter a patented feature pulls all the quotes by each identified individual and groups them for easy access and analysis. This makes it easy to see if you are on message, message penetration, who are the key persons quoted in a story and in analysis who are the most quoted individuals.
Archive allows users to search for content with multiple filters outside of the standard keyword to include Author, Country, Publication Type, Article Tone and much more. This is where you can setup a search and run a report against the results knowing it was already properly filtered first by their technology and then by humans before your report is generated.
Reports work of any search results that have been generated. Using saved search profile there are several options regarding how the information is displayed i.e. General Information (Volumes), Prominence, Quotes (see Analysis section), Categories (which are user defined) and more.
Is MediaMiser a be-all end-all product for the entire Public Relations workflow? No and they don’t need to be. They focus on their strengths of monitoring and analysis.