Acquisition Fever in Public Relations



The first quarter of 2014 saw big names on the selling block


January – Gorkana and Precise speculated to be on the market for buyers.

FebruaryCision – Blue Canyon Holdings AB makes a cash offer to shareholders.

MarchVocus begins process to find a buyer. Salience Insight acquires US operations of CARMA International.


In the second quarter the landscape had changed


April  – Vocus acquired by GTCR

May – Cision is acquired by Blue Canyon Holdings an affiliate of GTCR

June – GTCR announces it’s intent to combine Vocus and Cision. Kantar Media acquires Precise.


The third quarter was relatively quite as acquisitions settled in


July – Innodata acquires MediaMiser

August  – no public activity.

September Vocus Marketing Suite is spun out as OutMarket. Cision and Vocus acquire Visible Technologies.


The fourth quarter brings another round of major acquisitions


October  – Cision/Vocus/Visible Technologies re-brands as Cision. Moreover is acquired by Lexis Nexis. Cision acquires Gorkana Group.

November – no public activity

DecemberMediaMiser acquires Bulldog Reporter. Brandwatch acquires PeerIndex.


Is anything missing from the Cision stable?


Why yes, yes there are. Actually it depends on the strategic direction Peter Granat has put forth internally, so I speculate here.

One thing missing is a broadcast media monitoring service. Critical Mention, TV Eyes, ShadowTV and iQMedia all come to mind as potential acquisitions. Moreover is off the table as it was only this week acquired by LexisNexis.

The acquisition of a broadcast monitoring service would give Cision full control of the news data adding to the Vocus News On Demand service and durrants clipping service.

Another missing component is a solid social media monitoring and engagement component. Cision, Vocus and Gorkana all have a social media monitoring component but none of them are known for their social media prowess.

Right now Cision needs to integrate and solidify the synergies of all these acquisitions. With only two full months left to the year it would be surprising to say the least if Cision makes another acquisition. It would be prudent to focus on the integration tasks at hand because they are exponentially more than a typical singular acquisition. The redundancy reductions will provide the job market with individuals well versed in their former organizations methodologies and strategy. Competitors would be wise to have an open mind when hiring.

Time to sit back and see how and if this behemoth of an organization will be nimble enough to be #TheFutureofPR


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