RMP Media Analysis

Acquisition Fever in Public Relations

In PR Vendors on October 22, 2014 at 10:27 am

Acquisitions

 

The first quarter of 2014 saw big names on the selling block

 

January – Gorkana and Precise speculated to be on the market for buyers.

FebruaryCision - Blue Canyon Holdings AB makes a cash offer to shareholders.

MarchVocus begins process to find a buyer. Salience Insight acquires US operations of CARMA International.

 

In the second quarter the landscape had changed

 

April  - Vocus acquired by GTCR

May – Cision is acquired by Blue Canyon Holdings an affiliate of GTCR

June - GTCR announces it’s intent to combine Vocus and Cision. Kantar Media acquires Precise.

 

The third quarter was relatively quite as acquisitions settled in

 

July/August  – no public activity.

September Vocus Marketing Suite is spun out as OutMarket. Cision and Vocus acquire Visible Technologies.

 

The fourth quarter brings another round of major acquisitions

 

October  – Cision/Vocus/Visible Technologies re-brands as Cision. Moreover is acquired by Lexis Nexis. Cision acquires Gorkana Group.

 

Is anything missing from the Cision stable?

 

Why yes, yes there are. Actually it depends on the strategic direction Peter Granat has put forth internally, so I speculate here.

One thing missing is a broadcast media monitoring service. Critical Mention, TV Eyes, ShadowTV and iQMedia all come to mind as potential acquisitions. Moreover is off the table as it was only this week acquired by LexisNexis.

The acquisition of a broadcast monitoring service would give Cision full control of the news data adding to the Vocus News On Demand service and durrants clipping service.

Another missing component is a solid social media monitoring and engagement component. Cision, Vocus and Gorkana all have a social media monitoring component but none of them are known for their social media prowess.

Right now Cision needs to integrate and solidify the synergies of all these acquisitions. With only two full months left to the year it would be surprising to say the least if Cision makes another acquisition. It would be prudent to focus on the integration tasks at hand because they are exponentially more than a typical singular acquisition. The redundancy reductions will provide the job market with individuals well versed in their former organizations methodologies and strategy. Competitors would be wise to have an open mind when hiring.

Time to sit back and see how and if this behemoth of an organization will be nimble enough to be #TheFutureofPR

Moreover – Moving Media Measurement Forward

In Measurement, PR Vendors on October 20, 2014 at 12:53 pm

As of today, Monday October 20th LexisNexis has acquired Moreover Technologies. From the press release which can be found here: “In the near term, new and existing Newsdesk customers will be able to subscribe to LexisNexis licensed content, which can be accessed via Newsdesk. In 2015, additional content from LexisNexis will be directly integrated into LexisNexis Newsdesk, along with additional capabilities. LexisNexis customers will now have an unprecedented suite of current awareness solutions, which includes LexisNexis Publisher and LexisNexis Newsdesk. “

I wrote the post below without knowledge that Moreover was in talks with LexisNexis. After reading through this again – I haven’t changed any part of it because it still holds even after the acquisition.

MoreoverHarvesting media content is the core of Moreover’s business. Why would anyone think of this company as a measurement specialist? The fact is Moreover has a split personality.

One side is as a vendor to major public relations software companies (Cision (Vocus), PRIME Research, Salience Insight, MyMediaInfo etc.)

The other side is as a service provider directly to customers through the NewsDesk platform.

Moreover Technologies Managing Director, Mark Denn is a colorful no-nonsense veteran of the industry who sees trends before they are readily apparent to others. Moreover’s business model focused on providing a service which was in turn re-sold and reused by their customers customer. Why not take out the middle man? That is what Moreover has done essentially with NewsDesk.

PR vendors can purchase Moreover content, PR Agencies can purchase Moreover content and now Direct Customers can purchase Moreover content. I say now but Moreover’s NewsDesk has been available for a few years now.

Providing content (data) is only one piece of the measurement puzzle. Providing insights into that data is the golden ticket.

How is Moreover Moving Media Measurement Forward?

NewsDesk is not a full workflow product for public relations and corporate communications, it is a media monitoring and analysis product that allows PR agencies and customers alike to perform their own adhoc analysis and surface insights.

The industry (especially researchers) has used Boolean logic to find relevant content in their queries. Forming complex queries is time consuming and requires a certain level of expertise. You know your industry best, you know what your strategy is and all it’s nuances, the ability to create a targeted search strategy and all the iterations required to refine it is not practical for the man on the street.

Moreover designed NewsDesk to move clients away from Boolean simplifying the act of discover by indexing all content. From a discovery perspective the ease of use makes NewsDesk very appealing.

News Desk by the Numbers

5 Million posts per day  from over 20 million blogs

55K Online sources creating up to 2 million articles per day

Global Print articles from all markets

As Moreover continues to refine and include new features NewsDesk will evolve into a tool that can be used easily by the average PR professional without significant on-going training and required mastery. The question of PR budgets though may hinder the acceptance of this fledgling offering as it heads out into the open market.

CARMA/Salience Insight – Moving Media Measurement Forward

In General Analysis, Measurement, PR Vendors on October 16, 2014 at 9:00 am

First A Little Background

Salience Insight is the combination of the former UK-based Report International and US-based KDPaine & Partners which was acquired in 2012 and the original Salience based in the Middle East. Salience has over 150 consultants and analysts operating in the Middle East/North Africa, Europe and North America and is a subsidiary of News Group.

In March of this year, Salience Insight announced the acquisition of the US operations of CARMA International. CARMA (established in 1984) has the distinction of being the first company  to commercialize media content analysis in the United States. The acquisition does not include CARMA International’s overseas franchise operations, which are licensed to operate under the CARMA brand and use the proprietary technology and methodology for media evaluation services.

Angie Jeffrey, US Strategy Director Salience Insight, and Katherine Eickhoff, Social Media Manager/Senior Analyst CARMA, recently spoke with me about the success of CARMA in the media content analysis space.

How is CARMA Moving Media Measurement Forward?

The question should probably be which vendors are emulating CARMA’s methodology. As I stated above CARMA has deep roots in media content analysis here in the US. Building on experience over 30 years CARMA has developed proprietary metrics which are defined here below (straight from their website) and a full outline of the process is available here.

MethodSTN-ModifiedProprietary Metrics

CARMA Favorability Rating: A measure of quality that takes into account the tone, sources, messages, and prominence of a story. As an overall metric, it provides the “average rating per story” across all analyzed stories.

CARMA Weighted Rating: A measure of overall quality that takes into account the tone, sources, messages, and prominence of each story compared to its circulation/audience, to determine the “average rating per viewer/reader.”

CARMA Media IQ: A measure of media impact that takes into account the media reach and favorability of coverage. It is calculated by incorporating the CARMA rating system into a single measure along with audience reach and story volume.

CARMA Index: A benchmark measure of quality drawing on more than 9.5 million stories in CARMA’s research database.

“CARMA research is based on the contention that the media strongly influences the way that people think. We use the CARMA rating system to help companies identify the impact of the communications and public relations efforts.”- Katherine Eickhoff, Social Media Manager/Senior Analyst CARMA

You might think CARMA is giving away the secret to their success by providing this information so openly. However the methodology is only one aspect of what makes this organization so valued with customers. The driving force behind the CARMA success story are the senior analysts. The most accomplished and successful organizations recognize that automation in analysis is a tool, not the end game.

CARMA works one-on-one with customers according to Katherine to  “develop a list of specific topics and messages that are important to the client, i.e. the divisions of a particular company, a tag line, a particular service, product, etc. We can then break out the favorability score by these specific topics over a particular time period, determine share of voice vs. competitors, perform correlations, etc.”

Closing Thoughts

Human analysis is essential to uncovering insights and connecting the strategies with the outcomes of public relations and corporate communications efforts. I’ve evangelized this approach since Day 1 of establishing RMP Media Analysis and every successful measurement organization employs some flavor of this “hybrid” approach.

CARMA moves measurement forward by providing truly customized reports based on proven metrics and then making analysis accessible to the customer to explain the entire report or just specific metrics if there are ever any questions. Essentially they provide the customer service to support their metrics and embrace the questions customers present.

***I’ll be featuring Salience Insight/CARMA in a future post as the integration between the organizations continues.***

 

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